[{"data":1,"prerenderedAt":225},["ShallowReactive",2],{"services:nav":3,"portfolio:\u002Fportfolio\u002Fatlas-coffee-roasters":53,"portfolio-client:atlas-coffee-roasters":179,"latest-blog-posts":195},[4,13,21,29,37,45],{"path":5,"title":6,"description":7,"image":8},"\u002Fservices\u002Fbrand-identity","Brand Identity","Logos, visual systems, and brand guidelines that capture the essence of who you are and resonate with your audience.",{"url":9,"photographer":10,"source":11,"sourceUrl":12},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1614036634955-ae5e90f9b9eb?auto=format&fit=crop&w=1600&q=80","Brands&People","Unsplash","https:\u002F\u002Funsplash.com\u002F@brandsandpeople",{"path":14,"title":15,"description":16,"image":17},"\u002Fservices\u002Fdigital-design","Digital Design","Websites, apps, and interactive experiences that blend beautiful aesthetics with intuitive user experiences.",{"url":18,"photographer":19,"source":11,"sourceUrl":20},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1507238691740-187a5b1d37b8?auto=format&fit=crop&w=1600&q=80","Ben Kolde","https:\u002F\u002Funsplash.com\u002F@benkolde",{"path":22,"title":23,"description":24,"image":25},"\u002Fservices\u002Fart-direction","Art Direction","Creative vision and visual strategy for campaigns, editorials, and multimedia projects that tell compelling stories.",{"url":26,"photographer":27,"source":11,"sourceUrl":28},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1588982739125-3348243526b8?auto=format&fit=crop&w=1600&q=80","AESOP. Wines","https:\u002F\u002Funsplash.com\u002F@aesopwines",{"path":30,"title":31,"description":32,"image":33},"\u002Fservices\u002Fprint-packaging","Print & Packaging","Tangible design pieces from business cards to packaging that make a lasting impression in the physical world.",{"url":34,"photographer":35,"source":11,"sourceUrl":36},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1617825295690-28ae56c56135?auto=format&fit=crop&w=1600&q=80","Tarah Dane","https:\u002F\u002Funsplash.com\u002F@danesvg",{"path":38,"title":39,"description":40,"image":41},"\u002Fservices\u002Fillustration","Illustration","Custom illustrations and visual assets that add personality, warmth, and a unique point of view to any project.",{"url":42,"photographer":43,"source":11,"sourceUrl":44},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1635183783375-98e857771351?auto=format&fit=crop&w=1600&q=80","Lesia & Serhii Artymovych","https:\u002F\u002Funsplash.com\u002F@lesiart",{"path":46,"title":47,"description":48,"image":49},"\u002Fservices\u002Fmotion-design","Motion Design","Animated graphics and video content that bring static designs to life and captivate audiences across platforms.",{"url":50,"photographer":51,"source":11,"sourceUrl":52},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1646902812003-28e503e7a87c?auto=format&fit=crop&w=1600&q=80","Jonny Gios","https:\u002F\u002Funsplash.com\u002F@supergios",{"id":54,"title":55,"body":56,"city":123,"clientSlug":124,"cover":125,"date":129,"description":130,"extension":131,"industry":132,"meta":133,"metrics":134,"navigation":171,"path":172,"seo":173,"serviceSlugs":174,"services":175,"stem":176,"year":177,"__hash__":178},"portfolio\u002Fportfolio\u002Fatlas-coffee-roasters.md","Atlas Coffee Roasters",{"type":57,"value":58,"toc":114},"minimark",[59,64,68,72,75,79,87,97,100,104,107,111],[60,61,63],"h2",{"id":62},"the-brief","The Brief",[65,66,67],"p",{},"Atlas Coffee Roasters had built a loyal following at their two Brooklyn cafes, but their existing brand — cobbled together in the early days — wasn't ready for the retail shelf. They were launching a line of bagged coffee in grocery stores and needed a brand refresh that preserved their character while competing with polished national brands.",[60,69,71],{"id":70},"the-challenge","The Challenge",[65,73,74],{},"The tricky part: Atlas had genuine brand equity. Their regulars loved the rough, hand-made feel of the existing identity. We couldn't start from scratch — we had to evolve, not erase.",[60,76,78],{"id":77},"our-approach","Our Approach",[65,80,81,82,86],{},"We conducted interviews with loyal customers, baristas, and the founders. A clear theme emerged: people connected with Atlas because it felt ",[83,84,85],"em",{},"human",". The coffee was great, but the warmth of the experience is what kept them coming back.",[65,88,89,94],{},[90,91],"img",{"alt":92,"src":93},"Coffee packaging design","https:\u002F\u002Fdemoimages.cms.intracia.com\u002Fportfolio\u002Fatlas-coffee-packaging.jpg",[83,95,96],{},"Photo by Mike Kenneally on Unsplash",[65,98,99],{},"Sofia created a series of custom illustrations for each coffee origin — a bustling street scene for the Ethiopian blend, terraced mountains for the Colombian, a monsoon landscape for the Indian. These illustrations became the centerpiece of the packaging, giving each bag its own personality while maintaining a cohesive system.",[60,101,103],{"id":102},"typography-color","Typography & Color",[65,105,106],{},"We refined the existing logo rather than replacing it, cleaning up the letterforms while preserving its hand-drawn DNA. The color system uses rich, warm tones — deep burgundy, coffee brown, and cream — with each origin receiving an accent color tied to its illustration.",[60,108,110],{"id":109},"results","Results",[65,112,113],{},"Atlas launched in 120 grocery stores across the Northeast. Within six months, they expanded to 300+ locations. The packaging was recognized by Dieline and The Brand Identity.",{"title":115,"searchDepth":116,"depth":116,"links":117},"",2,[118,119,120,121,122],{"id":62,"depth":116,"text":63},{"id":70,"depth":116,"text":71},{"id":77,"depth":116,"text":78},{"id":102,"depth":116,"text":103},{"id":109,"depth":116,"text":110},"Brooklyn, NY","atlas-coffee-roasters",{"url":126,"photographer":127,"source":11,"sourceUrl":128},"https:\u002F\u002Fdemoimages.cms.intracia.com\u002Fportfolio\u002Fatlas-coffee-roasters-cover.jpg","Nathan Dumlao","https:\u002F\u002Funsplash.com\u002F@nate_dumlao","2025-11-01","Brand refresh and packaging redesign for an artisan coffee roaster expanding into retail.","md","Specialty Coffee",{},[135,140,144,147,151,154],{"kind":136,"value":137,"label":138,"delta":139},"stat","300+","Retail locations within 6 months","+150% vs launch",{"kind":136,"value":141,"label":142,"accent":143},"+62%","DTC revenue, year over year","accent",{"kind":136,"value":145,"label":146},"+89%","Social engagement, post-relaunch",{"kind":136,"value":148,"label":149,"delta":150},"3 weeks","Initial DTC inventory sold through","vs 10 weeks projected",{"kind":136,"value":152,"label":153},"11","New SKUs launched at retail",{"kind":155,"title":156,"unit":157,"data":158},"bar","Retail expansion","Stores stocking Atlas, by month",[159,162,165,168],{"label":160,"value":161},"Launch",120,{"label":163,"value":164},"M2",178,{"label":166,"value":167},"M4",245,{"label":169,"value":170},"M6",305,true,"\u002Fportfolio\u002Fatlas-coffee-roasters",{"title":55,"description":130}," brand-identity print-packaging illustration ",[6,31,39],"portfolio\u002Fatlas-coffee-roasters","2025","ufrWOp6rEX7uf9WHLgQDyE8fDJXt9QSYaEtikS1hPiE",{"id":180,"extension":181,"industry":182,"logo":183,"meta":184,"name":55,"stem":185,"testimonials":186,"url":193,"__hash__":194},"clients\u002Fclients\u002Fatlas-coffee-roasters.yml","yml","Specialty coffee",null,{},"clients\u002Fatlas-coffee-roasters",[187],{"quote":188,"person":189},"We were terrified of losing the rough, hand-made feel our regulars loved. Fireflies didn't ask us to choose between that and a brand that could compete on grocery shelves — they found a way to do both. Six months in, we've tripled our retail footprint and our oldest customers haven't blinked.",{"name":190,"title":191,"photo":192},"Sasha Mendel","Co-founder","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1494790108377-be9c29b29330?auto=format&fit=crop&w=400&q=80","https:\u002F\u002Fatlascoffee.example.com","5QJoB3_sRR68Omfp5jsGlbm0cReLJ8Jl9PzwnMAgHdg",[196,206,216],{"path":197,"title":198,"description":199,"cover":200,"category":204,"date":205},"\u002Fblog\u002Fcreative-process-behind-the-scenes","Behind the Scenes: Our Creative Process","A candid look inside how Fireflies Collective moves from blank page to finished work — the rituals, the chaos, and the method in between.",{"url":201,"photographer":202,"source":11,"sourceUrl":203},"https:\u002F\u002Fdemoimages.cms.intracia.com\u002Fblog\u002Fcreative-process-cover.jpg","Alice Dietrich","https:\u002F\u002Funsplash.com\u002F@alicegrace","Culture","2026-02-10",{"path":207,"title":208,"description":209,"cover":210,"category":214,"date":215},"\u002Fblog\u002Fcollaboration-in-creative-teams","The Art of Creative Collaboration: What We Have Learned Working Together","Honest reflections on what makes creative collaboration actually work — from structured critique to shared ownership and the courage to let go of your ideas.",{"url":211,"photographer":212,"source":11,"sourceUrl":213},"https:\u002F\u002Fdemoimages.cms.intracia.com\u002Fblog\u002Fcollaboration-cover.jpg","Annie Spratt","https:\u002F\u002Funsplash.com\u002F@anniespratt","Process","2026-02-03",{"path":217,"title":218,"description":219,"cover":220,"category":214,"date":224},"\u002Fblog\u002Fdesigning-for-emotion","Designing for Emotion: Beyond Usability","Why the most memorable design makes people feel something — and how we approach emotional resonance as a core design principle.",{"url":221,"photographer":222,"source":11,"sourceUrl":223},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1721095624356-d92568f686a8?w=800&q=80","Megs Harrison","https:\u002F\u002Funsplash.com\u002Fphotos\u002Fa-woman-standing-on-a-stage-with-her-arms-outstretched-fA0-iuTR8p8","2026-01-18",1780582482201]