[{"data":1,"prerenderedAt":213},["ShallowReactive",2],{"services:nav":3,"portfolio:\u002Fportfolio\u002Fcypress-climate":53,"portfolio-client:cypress":160,"latest-blog-posts":183},[4,13,21,29,37,45],{"path":5,"title":6,"description":7,"image":8},"\u002Fservices\u002Fbrand-identity","Brand Identity","Logos, visual systems, and brand guidelines that capture the essence of who you are and resonate with your audience.",{"url":9,"photographer":10,"source":11,"sourceUrl":12},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1614036634955-ae5e90f9b9eb?auto=format&fit=crop&w=1600&q=80","Brands&People","Unsplash","https:\u002F\u002Funsplash.com\u002F@brandsandpeople",{"path":14,"title":15,"description":16,"image":17},"\u002Fservices\u002Fdigital-design","Digital Design","Websites, apps, and interactive experiences that blend beautiful aesthetics with intuitive user experiences.",{"url":18,"photographer":19,"source":11,"sourceUrl":20},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1507238691740-187a5b1d37b8?auto=format&fit=crop&w=1600&q=80","Ben Kolde","https:\u002F\u002Funsplash.com\u002F@benkolde",{"path":22,"title":23,"description":24,"image":25},"\u002Fservices\u002Fart-direction","Art Direction","Creative vision and visual strategy for campaigns, editorials, and multimedia projects that tell compelling stories.",{"url":26,"photographer":27,"source":11,"sourceUrl":28},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1588982739125-3348243526b8?auto=format&fit=crop&w=1600&q=80","AESOP. Wines","https:\u002F\u002Funsplash.com\u002F@aesopwines",{"path":30,"title":31,"description":32,"image":33},"\u002Fservices\u002Fprint-packaging","Print & Packaging","Tangible design pieces from business cards to packaging that make a lasting impression in the physical world.",{"url":34,"photographer":35,"source":11,"sourceUrl":36},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1617825295690-28ae56c56135?auto=format&fit=crop&w=1600&q=80","Tarah Dane","https:\u002F\u002Funsplash.com\u002F@danesvg",{"path":38,"title":39,"description":40,"image":41},"\u002Fservices\u002Fillustration","Illustration","Custom illustrations and visual assets that add personality, warmth, and a unique point of view to any project.",{"url":42,"photographer":43,"source":11,"sourceUrl":44},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1635183783375-98e857771351?auto=format&fit=crop&w=1600&q=80","Lesia & Serhii Artymovych","https:\u002F\u002Funsplash.com\u002F@lesiart",{"path":46,"title":47,"description":48,"image":49},"\u002Fservices\u002Fmotion-design","Motion Design","Animated graphics and video content that bring static designs to life and captivate audiences across platforms.",{"url":50,"photographer":51,"source":11,"sourceUrl":52},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1646902812003-28e503e7a87c?auto=format&fit=crop&w=1600&q=80","Jonny Gios","https:\u002F\u002Funsplash.com\u002F@supergios",{"id":54,"title":55,"body":56,"city":118,"clientSlug":119,"cover":120,"date":124,"description":125,"extension":126,"industry":127,"meta":128,"metrics":129,"navigation":152,"path":153,"seo":154,"serviceSlugs":155,"services":156,"stem":157,"year":158,"__hash__":159},"portfolio\u002Fportfolio\u002Fcypress-climate.md","Cypress Climate",{"type":57,"value":58,"toc":108},"minimark",[59,64,68,72,80,84,87,91,94,98,101,105],[60,61,63],"h2",{"id":62},"the-brief","The Brief",[65,66,67],"p",{},"Cypress builds emissions analytics software for industrial supply chains. By the time we joined, the product had matured into a serious enterprise tool, but the brand had been built quickly in the seed round and now read as a hobbyist climate site against polished competitors. The team was preparing for a Series B and a buyer conference appearance, and needed both to land within a single quarter.",[60,69,71],{"id":70},"strategy","Strategy",[65,73,74,75,79],{},"We compressed our usual discovery into a structured two-week sprint: founder interviews, customer calls, competitor teardown, sales-call recording review. The buyer the team kept losing to wasn't a competing platform — it was ",[76,77,78],"em",{},"internal inertia",". Cypress needed to feel less like a startup pitch and more like a default choice. That reframed the brief: the work was as much about credibility as differentiation.",[60,81,83],{"id":82},"identity","Identity",[65,85,86],{},"The wordmark is a confident, slightly condensed grotesk drawn to read clearly in financial and policy documents. The visual system uses a neutral, almost monochromatic base — graphite, paper white, soft eucalyptus — with charts and data overlays as the primary expressive surface. We deliberately avoided every category cliché: no leaves, no globes, no green-to-blue gradients.",[60,88,90],{"id":89},"product-ui","Product UI",[65,92,93],{},"Eliot led a redesign of the four highest-traffic dashboards in collaboration with Cypress's product team. Information density rose, cognitive load fell, and the two metrics that customers had been emailing screenshots of are now the first thing they see when they log in. The full UI rollout shipped in nine weeks.",[60,95,97],{"id":96},"investor-materials","Investor Materials",[65,99,100],{},"We produced the Series B deck, a long-form investor narrative, and a set of executive briefing documents. The deck was deliberately quiet — a single chart per slide, generous margins, very little prose — which the lead investor later cited as the reason the partnership was willing to fast-track diligence.",[60,102,104],{"id":103},"outcome","Outcome",[65,106,107],{},"Cypress closed a $48M Series B led by a top-tier climate-focused fund three months after relaunch. Sixty-two new enterprise customers signed in the launch quarter, qualified inbound demos more than doubled, and median sales-cycle length fell 41% — partly product, partly brand, mostly (the team will tell you) the new pricing page.",{"title":109,"searchDepth":110,"depth":110,"links":111},"",2,[112,113,114,115,116,117],{"id":62,"depth":110,"text":63},{"id":70,"depth":110,"text":71},{"id":82,"depth":110,"text":83},{"id":89,"depth":110,"text":90},{"id":96,"depth":110,"text":97},{"id":103,"depth":110,"text":104},"San Francisco, CA","cypress",{"url":121,"photographer":122,"source":11,"sourceUrl":123},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1518770660439-4636190af475?auto=format&fit=crop&w=1600&q=80","Umberto","https:\u002F\u002Funsplash.com\u002F@umby","2026-02-18","Brand identity, product UI, and Series B narrative materials for a climate analytics platform.","md","Climate Analytics",{},[130,135,138,141,144,147],{"kind":131,"value":132,"label":133,"accent":134},"stat","$48M","Series B raised, three months after relaunch","accent",{"kind":131,"value":136,"label":137},"+118%","Qualified inbound demos, quarter over quarter",{"kind":131,"value":139,"label":140},"9 weeks","From kickoff to product UI rollout",{"kind":131,"value":142,"label":143},"62","Enterprise customers signed in launch quarter",{"kind":131,"value":145,"label":146},"+24pts","Brand-awareness lift among target buyers",{"kind":148,"title":149,"value":150,"label":151},"donut","Sales-cycle reduction",41,"Median time-to-close vs the prior quarter",true,"\u002Fportfolio\u002Fcypress-climate",{"title":55,"description":125}," brand-identity digital-design art-direction ",[6,15,23],"portfolio\u002Fcypress-climate","2026","G6ePzTQ6RDG7ZU4ZLr4fMYppWEDDhVbjStYe9R8lOEY",{"id":161,"extension":162,"industry":163,"logo":164,"meta":165,"name":166,"stem":167,"testimonials":168,"url":181,"__hash__":182},"clients\u002Fclients\u002Fcypress.yml","yml","Climate analytics",null,{},"Cypress","clients\u002Fcypress",[169,175],{"quote":170,"person":171},"We had nine weeks to look credible to a lead investor and to two hundred enterprise buyers at a conference. Fireflies cut through the climate-tech visual cliches and made us feel like the default choice. The deck got us into diligence within a week, and the new product UI is our highest-converting marketing asset.",{"name":172,"title":173,"photo":174},"Anika Schreiber","Head of Marketing","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1487412720507-e7ab37603c6f?auto=format&fit=crop&w=400&q=80",{"quote":176,"person":177,"featured":152},"We're a climate company, which means every investor has already decided what we look like before we open the deck. Fireflies built us a brand that gets out of the data's way. We closed our Series A two months ahead of plan, and three of our enterprise logos told us the site was why they took the first call.",{"name":178,"title":179,"photo":180},"Dev Patel","CEO","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1500648767791-00dcc994a43e?auto=format&fit=crop&w=400&q=80","https:\u002F\u002Fcypress.example.com","JOZ-fTcZ-SnJQyDLbjs-VHhoZ9nfBJ68MfuE_NVP9J4",[184,194,204],{"path":185,"title":186,"description":187,"cover":188,"category":192,"date":193},"\u002Fblog\u002Fcreative-process-behind-the-scenes","Behind the Scenes: Our Creative Process","A candid look inside how Fireflies Collective moves from blank page to finished work — the rituals, the chaos, and the method in between.",{"url":189,"photographer":190,"source":11,"sourceUrl":191},"https:\u002F\u002Fdemoimages.cms.intracia.com\u002Fblog\u002Fcreative-process-cover.jpg","Alice Dietrich","https:\u002F\u002Funsplash.com\u002F@alicegrace","Culture","2026-02-10",{"path":195,"title":196,"description":197,"cover":198,"category":202,"date":203},"\u002Fblog\u002Fcollaboration-in-creative-teams","The Art of Creative Collaboration: What We Have Learned Working Together","Honest reflections on what makes creative collaboration actually work — from structured critique to shared ownership and the courage to let go of your ideas.",{"url":199,"photographer":200,"source":11,"sourceUrl":201},"https:\u002F\u002Fdemoimages.cms.intracia.com\u002Fblog\u002Fcollaboration-cover.jpg","Annie Spratt","https:\u002F\u002Funsplash.com\u002F@anniespratt","Process","2026-02-03",{"path":205,"title":206,"description":207,"cover":208,"category":202,"date":212},"\u002Fblog\u002Fdesigning-for-emotion","Designing for Emotion: Beyond Usability","Why the most memorable design makes people feel something — and how we approach emotional resonance as a core design principle.",{"url":209,"photographer":210,"source":11,"sourceUrl":211},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1721095624356-d92568f686a8?w=800&q=80","Megs Harrison","https:\u002F\u002Funsplash.com\u002Fphotos\u002Fa-woman-standing-on-a-stage-with-her-arms-outstretched-fA0-iuTR8p8","2026-01-18",1780582481246]