[{"data":1,"prerenderedAt":233},["ShallowReactive",2],{"services:nav":3,"portfolio:\u002Fportfolio\u002Fmeridian-architects":53,"portfolio-client:meridian-architects":182,"latest-blog-posts":203},[4,13,21,29,37,45],{"path":5,"title":6,"description":7,"image":8},"\u002Fservices\u002Fbrand-identity","Brand Identity","Logos, visual systems, and brand guidelines that capture the essence of who you are and resonate with your audience.",{"url":9,"photographer":10,"source":11,"sourceUrl":12},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1614036634955-ae5e90f9b9eb?auto=format&fit=crop&w=1600&q=80","Brands&People","Unsplash","https:\u002F\u002Funsplash.com\u002F@brandsandpeople",{"path":14,"title":15,"description":16,"image":17},"\u002Fservices\u002Fdigital-design","Digital Design","Websites, apps, and interactive experiences that blend beautiful aesthetics with intuitive user experiences.",{"url":18,"photographer":19,"source":11,"sourceUrl":20},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1507238691740-187a5b1d37b8?auto=format&fit=crop&w=1600&q=80","Ben Kolde","https:\u002F\u002Funsplash.com\u002F@benkolde",{"path":22,"title":23,"description":24,"image":25},"\u002Fservices\u002Fart-direction","Art Direction","Creative vision and visual strategy for campaigns, editorials, and multimedia projects that tell compelling stories.",{"url":26,"photographer":27,"source":11,"sourceUrl":28},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1588982739125-3348243526b8?auto=format&fit=crop&w=1600&q=80","AESOP. Wines","https:\u002F\u002Funsplash.com\u002F@aesopwines",{"path":30,"title":31,"description":32,"image":33},"\u002Fservices\u002Fprint-packaging","Print & Packaging","Tangible design pieces from business cards to packaging that make a lasting impression in the physical world.",{"url":34,"photographer":35,"source":11,"sourceUrl":36},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1617825295690-28ae56c56135?auto=format&fit=crop&w=1600&q=80","Tarah Dane","https:\u002F\u002Funsplash.com\u002F@danesvg",{"path":38,"title":39,"description":40,"image":41},"\u002Fservices\u002Fillustration","Illustration","Custom illustrations and visual assets that add personality, warmth, and a unique point of view to any project.",{"url":42,"photographer":43,"source":11,"sourceUrl":44},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1635183783375-98e857771351?auto=format&fit=crop&w=1600&q=80","Lesia & Serhii Artymovych","https:\u002F\u002Funsplash.com\u002F@lesiart",{"path":46,"title":47,"description":48,"image":49},"\u002Fservices\u002Fmotion-design","Motion Design","Animated graphics and video content that bring static designs to life and captivate audiences across platforms.",{"url":50,"photographer":51,"source":11,"sourceUrl":52},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1646902812003-28e503e7a87c?auto=format&fit=crop&w=1600&q=80","Jonny Gios","https:\u002F\u002Funsplash.com\u002F@supergios",{"id":54,"title":55,"body":56,"city":119,"clientSlug":120,"cover":121,"date":125,"description":126,"extension":127,"industry":128,"meta":129,"metrics":130,"navigation":174,"path":175,"seo":176,"serviceSlugs":177,"services":178,"stem":179,"year":180,"__hash__":181},"portfolio\u002Fportfolio\u002Fmeridian-architects.md","Meridian Architects",{"type":57,"value":58,"toc":110},"minimark",[59,64,68,72,75,83,87,90,93,97,100,103,107],[60,61,63],"h2",{"id":62},"the-brief","The Brief",[65,66,67],"p",{},"Meridian Architects is a mid-size contemporary architecture firm based in Manhattan. Their built work is stunning — clean, light-filled spaces that blend modernism with warmth — but their website hadn't been updated in five years and didn't reflect the quality of their projects. They needed a complete digital overhaul.",[60,69,71],{"id":70},"strategy","Strategy",[65,73,74],{},"We approached this project the way architects approach a building: structure first, then surface. We conducted a content audit, interviewed the partners, and mapped out an information architecture that prioritized their project portfolio above all else.",[65,76,77,78,82],{},"The insight was simple: for an architecture firm, the work ",[79,80,81],"em",{},"is"," the brand. Everything else — bios, philosophy, press — exists to support the portfolio. So we designed the site as a gallery experience, letting the photography do the heavy lifting.",[60,84,86],{"id":85},"design","Design",[65,88,89],{},"The visual identity pairs a refined geometric wordmark with generous whitespace and a monochromatic palette — warm grays, stone whites, and charcoal. The restraint allows the vivid photography of their built projects to take center stage.",[65,91,92],{},"Typography is critical for architecture firms, and we selected a pairing that communicates precision without coldness: a geometric sans-serif for headings and a humanist serif for body text.",[60,94,96],{"id":95},"interaction-design","Interaction Design",[65,98,99],{},"Eliot designed a series of subtle micro-interactions — smooth page transitions, parallax scrolling on project images, and a custom cursor that transforms contextually — that add polish without distracting from the content.",[65,101,102],{},"The portfolio filtering system lets visitors browse by project type, location, and year, making the site both a showcase and a practical resource for potential clients.",[60,104,106],{"id":105},"outcome","Outcome",[65,108,109],{},"Since launch, Meridian has seen a 140% increase in website inquiries. The site was featured on Awwwards and received a Site of the Day nomination. Three new clients cited the website as their primary reason for reaching out.",{"title":111,"searchDepth":112,"depth":112,"links":113},"",2,[114,115,116,117,118],{"id":62,"depth":112,"text":63},{"id":70,"depth":112,"text":71},{"id":85,"depth":112,"text":86},{"id":95,"depth":112,"text":96},{"id":105,"depth":112,"text":106},"New York, NY","meridian-architects",{"url":122,"photographer":123,"source":11,"sourceUrl":124},"https:\u002F\u002Fdemoimages.cms.intracia.com\u002Fportfolio\u002Fmeridian-architects-design.jpg","Lance Anderson","https:\u002F\u002Funsplash.com\u002F@lanceanderson","2026-01-10","A refined digital presence for a contemporary architecture firm, featuring a portfolio-driven website and visual identity.","md","Architecture",{},[131,136,140,143,146,169],{"kind":132,"value":133,"label":134,"delta":135},"stat","+140%","Inbound inquiries via the new site","First 90 days",{"kind":132,"value":137,"label":138,"accent":139},"3","New projects sourced directly from the site","accent",{"kind":132,"value":141,"label":142},"+58%","Average time on site vs the previous design",{"kind":132,"value":144,"label":145},"92","Lighthouse performance score, mobile",{"kind":147,"title":148,"unit":149,"data":150},"line","Monthly inquiries","Form submissions before vs after relaunch",[151,154,157,160,163,166],{"label":152,"value":153},"Mar",18,{"label":155,"value":156},"Apr",22,{"label":158,"value":159},"May",24,{"label":161,"value":162},"Jun",31,{"label":164,"value":165},"Jul",49,{"label":167,"value":168},"Aug",58,{"kind":170,"title":171,"value":172,"label":173},"donut","Avg. session duration",78,"Up from 44% engaged sessions on the old site",true,"\u002Fportfolio\u002Fmeridian-architects",{"title":55,"description":126}," digital-design brand-identity ",[15,6],"portfolio\u002Fmeridian-architects","2026","OaUn_iDHKYA5TfePWxsZ1vM5XxMtHE8cwv6M9xk2DZs",{"id":183,"extension":184,"industry":128,"logo":185,"meta":186,"name":55,"stem":187,"testimonials":188,"url":201,"__hash__":202},"clients\u002Fclients\u002Fmeridian-architects.yml","yml",null,{},"clients\u002Fmeridian-architects",[189,195],{"quote":190,"person":191},"Most agencies hand you a beautiful site that doesn't bring in work. Eliot and his team rebuilt our site as a tool — the way our partners actually use it — and inquiries doubled inside a quarter. Three of our last six commissions came directly from the new site.",{"name":192,"title":193,"photo":194},"Daniel Park","Managing Partner","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1500648767791-00dcc994a43e?auto=format&fit=crop&w=400&q=80",{"quote":196,"person":197},"The old site showed our buildings. The new one shows how we think, which turns out to be what wins commissions. We've started getting inquiries that already understand our practice before the first meeting — the brief does half the selling now. That's worth more than any award.",{"name":198,"title":199,"photo":200},"Yuki Tanaka","Principal","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1502685104226-ee32379fefbe?auto=format&fit=crop&w=400&q=80","https:\u002F\u002Fmeridianarchitects.example.com","kbLfxLpRuD-c53EZpmP8NrBvyFp5YdRBO6y84ld0ST0",[204,214,224],{"path":205,"title":206,"description":207,"cover":208,"category":212,"date":213},"\u002Fblog\u002Fcreative-process-behind-the-scenes","Behind the Scenes: Our Creative Process","A candid look inside how Fireflies Collective moves from blank page to finished work — the rituals, the chaos, and the method in between.",{"url":209,"photographer":210,"source":11,"sourceUrl":211},"https:\u002F\u002Fdemoimages.cms.intracia.com\u002Fblog\u002Fcreative-process-cover.jpg","Alice Dietrich","https:\u002F\u002Funsplash.com\u002F@alicegrace","Culture","2026-02-10",{"path":215,"title":216,"description":217,"cover":218,"category":222,"date":223},"\u002Fblog\u002Fcollaboration-in-creative-teams","The Art of Creative Collaboration: What We Have Learned Working Together","Honest reflections on what makes creative collaboration actually work — from structured critique to shared ownership and the courage to let go of your ideas.",{"url":219,"photographer":220,"source":11,"sourceUrl":221},"https:\u002F\u002Fdemoimages.cms.intracia.com\u002Fblog\u002Fcollaboration-cover.jpg","Annie Spratt","https:\u002F\u002Funsplash.com\u002F@anniespratt","Process","2026-02-03",{"path":225,"title":226,"description":227,"cover":228,"category":222,"date":232},"\u002Fblog\u002Fdesigning-for-emotion","Designing for Emotion: Beyond Usability","Why the most memorable design makes people feel something — and how we approach emotional resonance as a core design principle.",{"url":229,"photographer":230,"source":11,"sourceUrl":231},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1721095624356-d92568f686a8?w=800&q=80","Megs Harrison","https:\u002F\u002Funsplash.com\u002Fphotos\u002Fa-woman-standing-on-a-stage-with-her-arms-outstretched-fA0-iuTR8p8","2026-01-18",1780582481246]