[{"data":1,"prerenderedAt":248},["ShallowReactive",2],{"services:nav":3,"portfolio:\u002Fportfolio\u002Fnova-music-festival":53,"portfolio-client:nova-festival":196,"latest-blog-posts":218},[4,13,21,29,37,45],{"path":5,"title":6,"description":7,"image":8},"\u002Fservices\u002Fbrand-identity","Brand Identity","Logos, visual systems, and brand guidelines that capture the essence of who you are and resonate with your audience.",{"url":9,"photographer":10,"source":11,"sourceUrl":12},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1614036634955-ae5e90f9b9eb?auto=format&fit=crop&w=1600&q=80","Brands&People","Unsplash","https:\u002F\u002Funsplash.com\u002F@brandsandpeople",{"path":14,"title":15,"description":16,"image":17},"\u002Fservices\u002Fdigital-design","Digital Design","Websites, apps, and interactive experiences that blend beautiful aesthetics with intuitive user experiences.",{"url":18,"photographer":19,"source":11,"sourceUrl":20},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1507238691740-187a5b1d37b8?auto=format&fit=crop&w=1600&q=80","Ben Kolde","https:\u002F\u002Funsplash.com\u002F@benkolde",{"path":22,"title":23,"description":24,"image":25},"\u002Fservices\u002Fart-direction","Art Direction","Creative vision and visual strategy for campaigns, editorials, and multimedia projects that tell compelling stories.",{"url":26,"photographer":27,"source":11,"sourceUrl":28},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1588982739125-3348243526b8?auto=format&fit=crop&w=1600&q=80","AESOP. Wines","https:\u002F\u002Funsplash.com\u002F@aesopwines",{"path":30,"title":31,"description":32,"image":33},"\u002Fservices\u002Fprint-packaging","Print & Packaging","Tangible design pieces from business cards to packaging that make a lasting impression in the physical world.",{"url":34,"photographer":35,"source":11,"sourceUrl":36},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1617825295690-28ae56c56135?auto=format&fit=crop&w=1600&q=80","Tarah Dane","https:\u002F\u002Funsplash.com\u002F@danesvg",{"path":38,"title":39,"description":40,"image":41},"\u002Fservices\u002Fillustration","Illustration","Custom illustrations and visual assets that add personality, warmth, and a unique point of view to any project.",{"url":42,"photographer":43,"source":11,"sourceUrl":44},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1635183783375-98e857771351?auto=format&fit=crop&w=1600&q=80","Lesia & Serhii Artymovych","https:\u002F\u002Funsplash.com\u002F@lesiart",{"path":46,"title":47,"description":48,"image":49},"\u002Fservices\u002Fmotion-design","Motion Design","Animated graphics and video content that bring static designs to life and captivate audiences across platforms.",{"url":50,"photographer":51,"source":11,"sourceUrl":52},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1646902812003-28e503e7a87c?auto=format&fit=crop&w=1600&q=80","Jonny Gios","https:\u002F\u002Funsplash.com\u002F@supergios",{"id":54,"title":55,"body":56,"city":122,"clientSlug":123,"cover":124,"date":128,"description":129,"extension":130,"industry":131,"meta":132,"metrics":133,"navigation":189,"path":190,"seo":191,"serviceSlugs":192,"services":193,"stem":194,"year":164,"__hash__":195},"portfolio\u002Fportfolio\u002Fnova-music-festival.md","Nova Music Festival",{"type":57,"value":58,"toc":113},"minimark",[59,64,68,72,75,86,89,93,96,99,103,106,110],[60,61,63],"h2",{"id":62},"the-brief","The Brief",[65,66,67],"p",{},"Nova is an independent music festival in Austin that champions emerging artists across genres. After three years of grassroots growth, they needed a visual identity that matched their ambition — bold enough to stand out on a crowded street poster but flexible enough to work across digital, merch, and wayfinding.",[60,69,71],{"id":70},"visual-system","Visual System",[65,73,74],{},"We designed a generative visual system built around the concept of \"sound made visible.\" The core identity uses bold, geometric forms that shift and morph — inspired by cymatics (the patterns formed by sound vibrations). No two applications look exactly the same, but they all feel unmistakably Nova.",[65,76,77,82],{},[78,79],"img",{"alt":80,"src":81},"Festival poster concepts","https:\u002F\u002Fdemoimages.cms.intracia.com\u002Fportfolio\u002Fnova-festival-posters.jpg",[83,84,85],"em",{},"Photo by Anthony DELANOIX on Unsplash",[65,87,88],{},"The color palette is electric — deep indigo, neon coral, and acid green — designed to pop on both printed posters and glowing screens. The custom display typeface, created in collaboration with a type foundry, adds angular energy to every headline.",[60,90,92],{"id":91},"motion-digital","Motion & Digital",[65,94,95],{},"Kai led the motion design for the festival's social campaign, creating animated assets that brought the generative visual system to life. The animations used audio-reactive techniques, with graphics responding to snippets of performing artists' music.",[65,97,98],{},"The festival website featured an interactive poster builder that let fans create their own Nova-inspired artwork, which they could share on social media. Over 12,000 custom posters were generated in the first week.",[60,100,102],{"id":101},"environmental-design","Environmental Design",[65,104,105],{},"We designed the complete festival wayfinding system, stage backdrops, and environmental graphics. The main stage featured a 40-foot LED installation displaying real-time generative visuals synchronized to the live performances.",[60,107,109],{"id":108},"impact","Impact",[65,111,112],{},"Nova 2025 drew 15,000 attendees — a 60% increase from the previous year. The campaign earned a D&AD Pencil and was featured in It's Nice That and Creative Review.",{"title":114,"searchDepth":115,"depth":115,"links":116},"",2,[117,118,119,120,121],{"id":62,"depth":115,"text":63},{"id":70,"depth":115,"text":71},{"id":91,"depth":115,"text":92},{"id":101,"depth":115,"text":102},{"id":108,"depth":115,"text":109},"Austin, TX","nova-festival",{"url":125,"photographer":126,"source":11,"sourceUrl":127},"https:\u002F\u002Fdemoimages.cms.intracia.com\u002Fportfolio\u002Fnova-music-festival-cover.jpg","Aditya Chinchure","https:\u002F\u002Funsplash.com\u002F@adityachinchure","2025-06-20","Visual identity and campaign design for Austin's boldest independent music festival.","md","Live Events",{},[134,139,143,146,149,166],{"kind":135,"value":136,"label":137,"delta":138},"stat","15,000","Festival attendees","+60% YoY",{"kind":135,"value":140,"label":141,"accent":142},"12k","Custom posters generated, week one","accent",{"kind":135,"value":144,"label":145},"D&AD","Pencil for Visual Identity",{"kind":135,"value":147,"label":148},"180+","Artists programmed across four stages",{"kind":150,"title":151,"unit":152,"data":153},"bar","Attendance growth","Tickets sold, by edition",[154,157,160,163],{"label":155,"value":156},"2022",4200,{"label":158,"value":159},"2023",6800,{"label":161,"value":162},"2024",9400,{"label":164,"value":165},"2025",15000,{"kind":167,"title":168,"unit":169,"data":170},"line","Social reach during campaign","Daily impressions, millions",[171,174,177,180,183,186],{"label":172,"value":173},"W1",0.4,{"label":175,"value":176},"W2",0.9,{"label":178,"value":179},"W3",1.6,{"label":181,"value":182},"W4",2.1,{"label":184,"value":185},"W5",3.4,{"label":187,"value":188},"Show",5.8,true,"\u002Fportfolio\u002Fnova-music-festival",{"title":55,"description":129}," brand-identity art-direction motion-design print-packaging ",[6,23,47,31],"portfolio\u002Fnova-music-festival","pp_ZCTSVdiVsTJoYDB7mfojElNWXaKAPfL_Ns1fV39c",{"id":197,"extension":198,"industry":199,"logo":200,"meta":201,"name":55,"stem":202,"testimonials":203,"url":216,"__hash__":217},"clients\u002Fclients\u002Fnova-festival.yml","yml","Live events",null,{},"clients\u002Fnova-festival",[204,210],{"quote":205,"person":206},"Festival branding usually means a logo and a poster template. Fireflies built us a system that scaled — from the smallest social cut to the forty-foot stage backdrop — without anyone needing to call them at midnight. By the third weekend our team was spinning out new applications without asking permission.",{"name":207,"title":208,"photo":209},"Imani Ross","Creative Director","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1573496359142-b8d87734a5a2?auto=format&fit=crop&w=400&q=80",{"quote":211,"person":212},"On site, branding is a logistics problem, not an art project. Fireflies built a system my crew could deploy at 2 a.m. in the rain without a single phone call. Forty-foot backdrops, wristbands, wayfinding — all of it held together. We came in under our signage budget for the first time in the festival's history.",{"name":213,"title":214,"photo":215},"Felix Brandt","Production Lead","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1517841905240-472988babdf9?auto=format&fit=crop&w=400&q=80","https:\u002F\u002Fnovafestival.example.com","8Smbv0Q7QDhNnoPEuNJaxTMx4qTBdBYjjrOFIQCtopI",[219,229,239],{"path":220,"title":221,"description":222,"cover":223,"category":227,"date":228},"\u002Fblog\u002Fcreative-process-behind-the-scenes","Behind the Scenes: Our Creative Process","A candid look inside how Fireflies Collective moves from blank page to finished work — the rituals, the chaos, and the method in between.",{"url":224,"photographer":225,"source":11,"sourceUrl":226},"https:\u002F\u002Fdemoimages.cms.intracia.com\u002Fblog\u002Fcreative-process-cover.jpg","Alice Dietrich","https:\u002F\u002Funsplash.com\u002F@alicegrace","Culture","2026-02-10",{"path":230,"title":231,"description":232,"cover":233,"category":237,"date":238},"\u002Fblog\u002Fcollaboration-in-creative-teams","The Art of Creative Collaboration: What We Have Learned Working Together","Honest reflections on what makes creative collaboration actually work — from structured critique to shared ownership and the courage to let go of your ideas.",{"url":234,"photographer":235,"source":11,"sourceUrl":236},"https:\u002F\u002Fdemoimages.cms.intracia.com\u002Fblog\u002Fcollaboration-cover.jpg","Annie Spratt","https:\u002F\u002Funsplash.com\u002F@anniespratt","Process","2026-02-03",{"path":240,"title":241,"description":242,"cover":243,"category":237,"date":247},"\u002Fblog\u002Fdesigning-for-emotion","Designing for Emotion: Beyond Usability","Why the most memorable design makes people feel something — and how we approach emotional resonance as a core design principle.",{"url":244,"photographer":245,"source":11,"sourceUrl":246},"https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1721095624356-d92568f686a8?w=800&q=80","Megs Harrison","https:\u002F\u002Funsplash.com\u002Fphotos\u002Fa-woman-standing-on-a-stage-with-her-arms-outstretched-fA0-iuTR8p8","2026-01-18",1780582482249]